Creative Direction
Brand Strategy
Brand Identity
Visual Design
Experience Design

In collaboration with Invisible North

2024

The XRPL Zone is a recurring event series that brings developers, builders, investors and enthusiasts together for a day of sessions, demos, workshops, and networking. This was the first internationally hosted XRPL Zone, driving APAC engagement and establishing the XRP Ledger as an industry thought leader during Korea Blockchain Week.

The visual language shifted from day to night, mimicking the progression of light and using sensory cues like dynamic lighting inspired by Seoul’s sunrises and sunsets. These shifts were also reflected in the OOH and DOOH banners and billboards across the city.