Brand Strategy
Research
Brand Identity
Visual Design
Illustration

In collaboration with Simoul Alva and Z Jiao

2024

Blockchain and digital assets are the new frontier of finance. In order to drive understanding and adoption of this new technology, the Ripple brand strives to represent concepts simply and clearly. After taking a look back at how the brand was perceived in the past few years, the Design Team was tasked with a refresh to better convey the potential of Ripple’s solutions.

The brand refresh solution introduces a flexible illustration system while maintaining essential brand anchors like the logo, primary color and typography. The illustration style is built for visual storytelling - through a short set of principles the team can convey concepts like speed, security, movement, simplicity, and growth.